Company: Tupperware Brands
Location: Winter Park, FL
WINTER PARK, FL, December 5, 2013, Mercedes Bazterrica, Chief Brand Marketing Officer for Tupperware Brands, has been recognized by Elite American Executives for dedication, achievements and leadership in marketing.
Ms. Bazterrica is a highly regarded industry veteran who has amassed 26 years of experience in marketing and business development. She joined Tupperware Brands, a manufacturer of sustainable consumer goods, in March 2013 and has become an integral part of its success. As the chief brand marketing officer, Ms. Bazterrica is responsible for promoting her company’s brands, including Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend. She also drives marketing capabilities, develops the international division, supports developing countries with solutions, assesses talent, and ensures the best career development team is in place for marketing.
Prior to attaining her current position, Ms. Bazterrica served in a variety of executive positions at Reckitt Benckiser and Kimberly Clark Corporation. She held regional and global marketing positions, was the vice president of European and international marketing, and specialized in selling and promoting high-quality consumer brands. Ms. Bazterrica attributes all the success she experienced in her career to a strong belief in herself, her ability to take risks and her constantly striving to develop the company, as she always strives for higher goals.
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